CHINA FUND NEWS REPORTER WEN XIWHAT IS THE POPULARITY OF THE FIRST WAVE OF TRAVEL DURING THE SPRING FESTIVAL HOLIDAY?AS OF JANUARY 23RD, THE REPORTER LEARNED FROM DATA FROM MULTIPLE TOURISM PLATFORMS THAT THE BOOKING VOLUME OF TOURISM PRODUCTS DURING THE SPRING FESTIVAL HOLIDAY HAS REACHED A THREE-YEAR HIGH. DATA SHOWS THAT BOOKINGS FOR HIGH-END HOTELS HAVE DOUBLED YEAR-ON-YEAR, WHILE BOOKINGS FOR HOMESTAYS HAVE DOUBLED YEAR-ON-YEAR. POPULAR SCENIC SPOTS AROUND KEY CITIES SUCH AS BEIJING, SHANGHAI, GUANGZHOU, AND SHENZHEN HAVE BECOME POPULAR DESTINATIONS FOR TRAVELERS. MANY TRAVEL COMPANIES HAVE INTERNALLY SET THIS YEAR'S PERFORMANCE TO BE HIGHER THAN THAT OF 2019 BEFORE THE PANDEMIC.IT IS WORTH NOTING THAT THE PEAK TRAVEL SEASON HAS DRIVEN THE RECOVERY OF AIRLINE CAPACITY INDICATORS. CHINA EASTERN AIRLINES STATED THAT THE NUMBER OF PASSENGERS ON ITS FLIGHTS DURING THIS YEAR'S SPRING FESTIVAL TRAVEL RUSH HAS ALSO INCREASED SIGNIFICANTLY COMPARED TO THE SAME PERIOD LAST YEAR. IN THE 2023 SPRING FESTIVAL TRAVEL RUSH, CHINA EASTERN AIRLINES' PLANNED PASSENGER SEAT KILOMETER CAPACITY RESOURCES HAVE BEEN RESTORED TO 87% OF THE SAME PERIOD IN 2019.THE INDUSTRY EXPECTS THAT DOMESTIC AVIATION DEMAND WILL RECOVER TO 100% OF APRIL 2019 BY APRIL 2023.COMPREHENSIVE RECOVERY IN TRAVELTHE FIRST WAVE OF TRAVEL FEVER FOR THIS YEAR'S SPRING FESTIVAL HAS ARRIVED. ACCORDING TO FLIGGY DATA, AS OF 24:00 ON JANUARY 22, THE BOOKING VOLUME OF TOURISM PRODUCTS DURING THE SPRING FESTIVAL HOLIDAY HAS REACHED A THREE-YEAR HIGH. ACCORDING TO DATA FROM THE PLATFORM, ON NEW YEAR'S EVE AND THE FIRST TWO DAYS OF THE LUNAR NEW YEAR, THE NUMBER OF DOMESTIC AIR TICKET ORDERS INCREASED BY OVER 60% YEAR-ON-YEAR, THE NUMBER OF HIGH-END HOTEL ORDERS INCREASED BY OVER 100% YEAR-ON-YEAR, AND THE NUMBER OF HOMESTAY ORDERS INCREASED BY NEARLY 200% YEAR-ON-YEAR. AMONG THEM, DALI, LIJIANG, XIAMEN, SANYA, AND HANGZHOU ARE THE MOST POPULAR CITIES FOR HOMESTAY BOOKINGS DURING THE NEW YEAR PERIOD.DATA SHOWS THAT AS OF JANUARY 22, THE BOOKING VOLUME OF HIGH STAR HOTELS DURING THE SPRING FESTIVAL IN SHANGHAI INCREASED BY OVER 60% YEAR-ON-YEAR, AND THE BOOKING VOLUME OF HOMESTAYS INCREASED BY OVER 1.6 TIMES YEAR-ON-YEAR.ACCORDING TO DATA FROM HUAZHU GROUP, AS OF JANUARY 18TH, THERE HAS BEEN A SIGNIFICANT INCREASE IN HOTEL BOOKING DATA IN VARIOUS REGIONS, ESPECIALLY IN POPULAR TOURIST DESTINATIONS. DURING THE 7-DAY SPRING FESTIVAL HOLIDAY, THE BOOKING RATES IN WANNING, HAINAN EXCEEDED 80%, XISHUANGBANNA EXCEEDED 75%, PU'ER AND BEIHAI BOTH EXCEEDED 60%, POPULAR BUSINESS DISTRICTS SUCH AS SHAMIAN AND SHANGXIAJIU IN GUANGZHOU EXCEEDED 73%, AND THE BOOKING RATES IN TIANANMEN SQUARE AND CENTRAL STREET IN HARBIN ALSO EXCEEDED 65%.AMONG THEM, VACATION HOTELS ARE VERY POPULAR. THE NEWLY OPENED LISHUI YUNHE AND HUAJIANBAO UNDER HUAZHU'S HUAJIANTANG BRAND HAVE LAUNCHED A 3-DAY AND 2-NIGHT BOUTIQUE TRAVEL PHOTOGRAPHY GROUP ACTIVITY FROM THE SECOND TO THE FOURTH DAY OF THE LUNAR NEW YEAR. CURRENTLY, THE HUAZHU CLUB APP SHOWS THAT THE HOTEL IS FULLY BOOKED FROM THE SECOND TO THE SIXTH DAY OF THE LUNAR NEW YEAR.FROM THE PERSPECTIVE OF DESTINATION TOURISM CONSUMPTION, IN THE TWO DAYS LEADING UP TO THE 2023 SPRING FESTIVAL HOLIDAY, CONSUMER MARKETS IN VARIOUS REGIONS ARE ACCELERATING THEIR RECOVERY. ACCORDING TO DATA FROM TONGCHENG TRAVEL PLATFORM, TICKET BOOKINGS FOR SCENIC SPOTS HAVE INCREASED BY 76% COMPARED TO THE SAME PERIOD LAST YEAR, CAR BOOKINGS HAVE INCREASED BY 35% YEAR-ON-YEAR, AND HOTEL BOOKINGS HAVE INCREASED BY 19% YEAR-ON-YEAR, ALL REACHING THE PEAK OF SPRING FESTIVAL BOOKING DATA SINCE THE OUTBREAK OF THE EPIDEMIC.BEFORE THE SPRING FESTIVAL, HENAN, GUIZHOU, JIANGSU, ZHEJIANG AND OTHER PLACES HAVE ALREADY LAUNCHED PREFERENTIAL POLICIES FOR SCENIC SPOT TICKETS. HUNDREDS OF A-LEVEL SCENIC SPOTS ARE OPEN TO TOURISTS FROM ALL OVER THE COUNTRY FOR FREE DURING THE SPRING FESTIVAL HOLIDAY, ATTRACTING A LOT OF ATTENTION FROM TOURISTS. ACCORDING TO PLATFORM DATA, ON THE FIRST DAY OF THE HOLIDAY, THE SEARCH POPULARITY OF SUZHOU LION GROVE INCREASED BY 118% MONTH ON MONTH, WHILE THE SEARCH POPULARITY OF FREE ADMISSION TOURIST ATTRACTIONS SUCH AS LONGMEN GROTTOES, LINGSHAN SCENIC AREA, HUMBLE ADMINISTRATOR'S GARDEN, AND YUNTAI MOUNTAIN SCENIC AREA INCREASED BY MORE THAN 50%.IN THIS CONTEXT, MANY TRAVEL COMPANIES HAVE OPTIMISTIC EXPECTATIONS FOR THE MARKET. IT IS REPORTED THAT THE OPERATION OF HAICHANG OCEAN PARK HAS ACCELERATED RECENTLY, AND THE OCCUPANCY RATE OF THE OCEAN RESORT HOTEL HAS REACHED 70%. THE HOTEL IS FULLY BOOKED DURING THE SPRING FESTIVAL PERIOD, AND THE COMPANY HAS SET INTERNAL PERFORMANCE TARGETS FOR 2023 TO BE HIGHER THAN IN 2019.ALL OUTBOUND TRAVEL PRODUCTS HAVE BEEN PUT ON SHELVESRECENTLY, THE MINISTRY OF CULTURE AND TOURISM ANNOUNCED THAT STARTING FROM FEBRUARY 6TH, IT WILL PILOT THE RESUMPTION OF NATIONAL TRAVEL AGENCIES AND ONLINE TOURISM ENTERPRISES TO OPERATE CHINESE CITIZENS' OUTBOUND GROUP TOURS AND "FLIGHT TICKETS+HOTELS" SERVICES TO RELEVANT COUNTRIES.THE REPORTER NOTICED THAT AFTER THE NEWS WAS RELEASED, THE SEARCH VOLUME FOR OUTBOUND AND GROUP TOURS ON MAJOR TOURISM PLATFORMS SURGED, AND ALL RELATED OUTBOUND TOURISM PRODUCTS WERE PUT ON THE SHELVES, WITH MOST OF THEM TARGETING SOUTHEAST ASIA.IT IS REPORTED THAT THE MINISTRY OF CULTURE AND TOURISM HAS ALLOWED TRAVEL AGENCIES TO OFFER OUTBOUND GROUP TOURS TO 20 COUNTRIES FOR CHINESE CITIZENS, INCLUDING THAILAND, INDONESIA, CAMBODIA, MALDIVES, SRI LANKA, THE PHILIPPINES, MALAYSIA, SINGAPORE, LAOS, THE UNITED ARAB EMIRATES, EGYPT, KENYA, SOUTH AFRICA, RUSSIA, SWITZERLAND, HUNGARY, NEW ZEALAND, FIJI, CUBA, AND ARGENTINA.ACCORDING TO DATA FROM FEIZHU PLATFORM, AS OF NOW, THE SPRING FESTIVAL BOOKING VOLUME OF OUTBOUND TOURISM RELATED PRODUCTS IN 33 COUNTRIES AND REGIONS HAS INCREASED BY MORE THAN DOUBLE YEAR-ON-YEAR, WITH THAILAND, MALDIVES, AND NEW ZEALAND'S BOOKING VOLUME INCREASING BY MORE THAN 10 TIMES YEAR-ON-YEAR. THE NUMBER OF INTERNATIONAL AIR TICKET ORDERS IN THE PAST WEEK HAS INCREASED BY MORE THAN THREE TIMES COMPARED TO LAST YEAR.THE SAME SITUATION ALSO OCCURS ON TONGCHENG TRAVEL PLATFORM, WHERE THE SEARCH VOLUME FOR OUTBOUND TRAVEL PRODUCTS INSTANTLY INCREASES BY MORE THAN 5 TIMES. THE MOST POPULAR OVERSEAS DESTINATION COUNTRY AMONG THEM IS THAILAND, WITH A SUDDEN INCREASE OF 430% IN SEARCH VOLUME FOR RELATED TOURISM PRODUCTS.IN ADDITION, CAMBODIA, SINGAPORE, MALAYSIA, AND INDONESIA ARE ALSO AMONG THE TOP FIVE OUTBOUND TRAVEL DESTINATIONS THAT DOMESTIC TOURISTS ARE MOST CONCERNED ABOUT. WITH THE ADJUSTMENT OF OUTBOUND GROUP TOURISM BUSINESS POLICIES, THE NUMBER OF INQUIRIES FROM USERS ABOUT OVERSEAS VISAS CONTINUES TO INCREASE, AND USERS' WILLINGNESS AND CONFIDENCE IN OUTBOUND TOURISM ARE RECOVERING. IT IS REPORTED THAT POPULAR DESTINATIONS FOR USER VISA INQUIRIES ARE CONCENTRATED IN THAILAND, SINGAPORE, MALAYSIA, AND OTHER COUNTRIES.ACCORDING TO THE ANALYSIS OF TONGCHENG RESEARCH INSTITUTE, THE DOMESTIC OUTBOUND TOURISM MARKET WILL ENTER A RECOVERY CYCLE, AND THE RECOVERY PACE OF VARIOUS OVERSEAS DESTINATION MARKETS WILL ALSO VARY. CHINESE TOURISTS WILL FIRST CONSIDER DESTINATIONS WITH MORE OPEN AND FRIENDLY POLICIES TOWARDS DOMESTIC TOURISTS. IN ADDITION, OVERSEAS DESTINATIONS WITH WARM CLIMATES IN SOUTHEAST ASIA AND SOUTH ASIA ARE ALSO THE MAIN CHOICES FOR CHINESE TOURISTS TO GO OUT TO SEA IN WINTER.A RESEARCH REPORT BY SHANGHAI SECURITIES ALSO BELIEVES THAT DUE TO THE RESTRICTIONS OF RELEVANT DESTINATION COUNTRIES' EPIDEMIC PREVENTION POLICIES, THE OUTBOUND TOURISM MARKET IS STILL IN THE EARLY STAGES OF RECOVERY, BUT ITS GROWTH HAS A CERTAIN DEGREE OF CERTAINTY. WE BELIEVE THAT WITH THE GRADUAL RECOVERY OF FLIGHT CAPACITY AND THE ORDERLY DEVELOPMENT OF VISA SERVICES, THE LONG SUPPRESSED DEMAND FOR OUTBOUND TOURISM WILL BE GRADUALLY RELEASED, AND THE OUTBOUND TOURISM MARKET WILL FURTHER RECOVER, "THE AGENCY SAID.RAPID RECOVERY OF AVIATION DEMANDTHE POPULARITY OF TRAVEL IS RAPIDLY INCREASING, WHICH IS ALSO REFLECTED IN AIRLINE DATA.THE REPORTER LEARNED FROM CHINA EASTERN AIRLINES THAT DURING THIS YEAR'S SPRING FESTIVAL TRAVEL RUSH, THE FLIGHT VOLUME OF CHINA EASTERN AIRLINES HAS ACHIEVED A RECOVERY GROWTH, AND THE PASSENGER VOLUME HAS ALSO INCREASED SIGNIFICANTLY COMPARED TO THE SAME PERIOD LAST YEAR. IN THE 2023 SPRING FESTIVAL TRAVEL RUSH, CHINA EASTERN AIRLINES' PLANNED PASSENGER SEAT KILOMETER CAPACITY RESOURCES HAVE BEEN RESTORED TO 87% OF THE SAME PERIOD IN 2019. DURING THE 7-DAY SPRING FESTIVAL, CHINA EASTERN AIRLINES PLANS TO OPERATE APPROXIMATELY 18000 FLIGHTS.IT IS REPORTED THAT TWO DAYS BEFORE THE NEW YEAR'S EVE ON JANUARY 19TH, CHINA EASTERN AIRLINES OPERATED ABOUT 2600 FLIGHTS, TRANSPORTING 266000 PASSENGERS, REACHING THE PEAK OF PRE HOLIDAY TRAVEL. IN TERMS OF INTERNATIONAL FLIGHTS, FROM JANUARY 8TH TO 31ST, CHINA EASTERN AIRLINES PLANS TO OPERATE 43 INTERNATIONAL ROUTES, AN INCREASE OF 22 COMPARED TO THE SAME PERIOD LAST YEAR, AND PLANS TO OPERATE 400 INTERNATIONAL FLIGHTS, AN INCREASE OF 220% COMPARED TO THE SAME PERIOD LAST YEAR.ZHONGTAI SECURITIES PREDICTS THAT AVIATION DEMAND WILL FLUCTUATE AND RECOVER IN AN ORDERLY MANNER IN 2023. THE AGENCY PREDICTS THAT DOMESTIC AVIATION DEMAND IS EXPECTED TO RECOVER TO 100% OF APRIL 2019 BY APRIL 2023, INTERNATIONAL AVIATION DEMAND TO 75% OF DECEMBER 2019 BY DECEMBER 2023, AND REGIONAL AVIATION DEMAND TO 89% OF DECEMBER 2019 BY DECEMBER 2023.FROM THE CURRENT CAPACITY PERSPECTIVE, THE SIX LISTED DOMESTIC AIRLINES ADDED A NET OF 39 AIRCRAFT FROM JANUARY TO NOVEMBER LAST YEAR, FAR LESS THAN THE 118 AIRCRAFT IN 2019 AND THE 104 AIRCRAFT IN 2021. ACCORDING TO THE AIRCRAFT INTRODUCTION PLANS ANNOUNCED BY THE THREE MAJOR AIRLINES, THE EXPECTED GROWTH RATES FOR THE INTRODUCTION OF VARIOUS TYPES OF AIRCRAFT BY THE THREE MAJOR AIRLINES IN 2023-2024 ARE 2.02% AND 1.50%, RESPECTIVELY. CONSIDERING THAT THE INTRODUCTION OF NARROW BODY AIRCRAFT ACCOUNTS FOR ABOUT 28% OF THE TOTAL PLANNED INTRODUCTION, AND ABOUT 88% OF DOMESTIC FLIGHTS ARE OPERATED BY NARROW BODY AIRCRAFT, THE TIGHTNESS OF DOMESTIC TRANSPORTATION CAPACITY MAY INTENSIFY.MOREOVER, DUE TO THE LIMITED PRODUCTION CAPACITY OF AIRCRAFT MANUFACTURERS AND THE LONG DELIVERY CYCLE OF AIRCRAFT, IT IS EXPECTED THAT THE INTRODUCTION OF DOMESTIC AIRCRAFT IN 2023 WILL STILL BE MAINLY BASED ON STOCK ORDERS.SPECIAL STATEMENT: THE CONTENT OF THE ABOVE WORKS (INCLUDING VIDEOS, IMAGES, OR AUDIO) IS UPLOADED AND PUBLISHED BY USERS OF THE SELF MEDIA PLATFORM "DA FENG HAO" UNDER PHOENIX NETWORK. THIS PLATFORM ONLY PROVIDES INFORMATION STORAGE SPACE SERVICES.NOTICE: THE CONTENT ABOVE (INCLUDING THE VIDEOS, PICTURES AND AUDIOS IF ANY) IS UPLOADED AND POSTED BY THE USER OF DAFENG HAO, WHICH IS A SOCIAL MEDIA PLATFORM AND MERELY PROVIDES INFORMATION STORAGE SPACE SERVICES.”[EDITOR IN CHARGE: WANG WENJIE PF148]